GLOBAL SALES & MARKET STRATEGIES


  • Characteristics and challenges of volatile markets
  • Market strategies according to Porter
  • Market entrance strategies
  • Selecting the “right” distribution partner
  • Strategic decision matrix for selected markets
  • Resume + Checklist

Method Online Training

  • Registration on the learning platform eabwlearn.org
  • Preparation with handouts provided on the learning platform
  • 3 webinars with 1,5 hours duration
  • Examples from industry and check lists
  • Discussion

Delivery of Methodology

  • One Month - Intensive Online Course (3 Webinars optional for a Group of participants)

Expert

Prof. Dr. Bertram Lohmüller, Export-Akademie Baden-Württemberg. For his first degree he studied civil engineering at Stuttgart University. His second degree – a master degree in International Marketing – made Bertram at Reutlingen University. In his first job he worked for 7 years in the construction industry in the areas innovation management and project management. Parallel to his work in industry he made his PhD at Cranfield School of Management (UK) with a thesis about the key drivers of product innovation in German manufacturing industry. Nowadays, he holds a professorship for integrated technology management & leadership at Steinbeis University Berlin.


Goals

  • Getting insights into the potential business options in international and volatile markets
  • Knowing different kind of market strategies according to Porter
  • Learning different market entrance strategies
  • Learning criteria for selecting a distribution partner
  • Strategic decision matrix for selected markets

Target Group

  • Students and Working Professionals

Place

  • Online | Computer with latest internet browser is required

Course Fee

  • Rs. 4250 for a student
  • Additional Rs. 4250 for a student for 3 webinars only for min 30 students
  • 18% GST/ VAT

Certificate

  • Certificate of participation from Export-Akademie Baden-Württemberg and Steinbeis Academy India.

Schedule

  • Students can decide their own schedule of learning.

Apply Online

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