Global Marketing & Sales Manager


Mode of Delivery:


Option 1 = residential course: 8 seminar days by German professors + 2 days self-managed interactive distance-learning course with online tutoring + 1 x transfer paper.

Option 2 = blended learning course: 30 hours distance courses / webinars by German professors + 4 seminar days by local experts + 2 days self-managed interactive E-learning course with online tutoring + 1 x transfer paper.

Intercultural Management & Negotiation:
  • Intercultural peculiarities
  • Consolidation of the terminology and extrapolation of communication competence
  • Negotiation with emphasis on specifics in international negotiation
  • Management and negotiation with focus on different countries
International Law & Contract Design:
  • Patent law
  • International contract- and license law
  • Environmental law and product liability law
  • Environmental criminal law
  • Protection for industrial property (national/international)
  • Aspects in customs law
Global Sourcing & Logistics:
  • Patent law
  • International contract- and license law
  • Environmental law and product liability law
  • Environmental criminal law
  • Protection for industrial property (national/international)
  • Aspects in customs law
Global Sourcing & Logistics:
  • Supply chain management
  • Logistics
  • Evaluation of suppliers
  • Availability of technologies
  • International staff recruiting
  • International human resource development
Business Development and Strategic Marketing:
  • Business development on basis of the IMLead® concept
  • International business for technologies
  • International technology management
  • Strategic marketing
  • International marketing of technologies
  • Instruments for international marketing

Apply Online

You can apply online for joining our courses. Just send your details in the form below. We will contact you soon.


Steinbeis Center of Technology Transfer India

Sales and Marketing

Business has only two functions - Marketing and Innovation

IMPORTANT POINTS OF THIS COURSE

  • The participants will get accounted with the core intercultural issues of business activity, the national characteristics of the perception of arguments, presentation materials as well as the behavior of the presenting person and they learn to grasp different types of presentation and the interdependence of goal and form of a presentation.
  • They deal with fundamental aspects of the internationalization of business law issues, deepen their knowledge of intellectual property protection and learn about the provisions of the Incoterms governing the supply of goods. They will work out questions of global procurement, learn how a global supply chain can be represented and modelled, learn how a procurement analysis is carried out, and will be familiar with possibilities of supplier evaluation.
  • The participants get an overview of the most well-known theories and models of global marketing, learn about different strategies of market entry and link marketing activities with strategies of technology transfer. The participants acquire methodological competence to successfully place products and services in international markets.
  • 4 Months - Online Course - 24 Webinars (10 video sessions plus 14 interactive webinars), Self-Study and Transfer Paper (Projects)
  • By German and Indian Professors.
  • For Students and Working Professionals / Companies
  • Online | Computer with latest internet browser is required.
  • Rs. 98500 only for min 15 students + 18% GST(VAT)
  • Steinbeis India + Steinbeis Global Institute Tubingen (Steinbeis Academy at University Berlin)
  • Certified course by Steinbeis University with 9 credit points
  • Students can decide their own schedule of learning.

Sorry !

This action can't perform.